Alicia Bogues, brand manager, CB Chicken (left), and Matthew Lyn, director, CB Group, at the launch of the CB Pan Chicken Championship, held at The Gleaner's Roof Garden on Wednesday night. - Winston Sill
Now in its eighth staging, the CB Pan Chicken Championship has grown tremendously. Last year, the event boasted more than 30,000 attendees at its largest staging.
In its quest to find the most talented and creative pan chicken man or woman, CB has introduced new venues and ventures for the participants.
The 2013 CB Pan Chicken Championship fires up on Saturday, June 29, with the Central Regional Eliminations at the Manchester High School. Free to the public, patrons will be entertained by 'The Doctor' Beenie Man and gospel artiste Kevin Downswell. The western regional eliminations will take place on August 24, at Dump-Up Beach Montego Bay, while the eastern regional eliminations will be at the UDC Car Park on September 28, in Portmore.
Alicia Bogues, brand manager of CB Chicken, informed The weekend STAR that they will be hosting 20 meetings islandwide. In addition, they will also be staging a workshop for the regional winners just before the grand finale in November, to help them capitalise on additional opportunities that are available to them.
"We've planned a series of town hall meetings in partnerships with the Social Development Commission (SDC), and First Heritage Co-operative Credit Union (FHC), to go and get past participants of the competition, both winners and those who participated, to try and reach youths in the communities to talk about entrepreneurship, taking initiatives, etc. Then we'll also stage a workshop for all the winners from every region to go over marketing, money management, how to enhance their craft, to be really ready to vie for the grand championships in November," Bogues stated.
She added, " Each year, our CB Pan Chicken Championship events bring families and communities closer together to celebrate Jamaica's exceptionally innovative pan chicken men and women. As always, CB Pan Chicken Championship promises to serve up loads of fun-filled activities and entertainment for the entire family and, of course, great food."
The Jamaica Cultural Development Commission's (JCDC) culinary department will be judges of the competition to select winners who will walk away with cash prices and bragging rights, as they vie to become the next CB Pan Chicken Grand Champion.
The grand finale of the event will take place on Sunday, November 17, at the Waterfront, in downtown Kingston.